![]() ![]() To support their own websites and services, Amazon, Microsoft, and Google have all built a ton of computing infrastructure. The most important concept in cloud computing is "hyperscale." Here's the state of play in the cloud game. What exactly are these companies selling? Who's buying it? And why is one company that wasn't even in enterprise technology a decade ago - Amazon - beating the pants off everyone else? Google, too, is betting big on cloud computing as something that could be bigger than its advertising business. Microsoft has pegged its future to its cloud computing businesses, leading to a very enthusiastic response from Wall Street. ![]() The cloud computing market is dominated by some familiar names.Īmazon's cloud service is its most profitable unit. It often indicates a user profile.Īmazon CEO Jeff Bezos speaks at a news conference in front of a graphic showing the rise in sales of Kindle books during the launch of Amazon's new tablets in New York, September 28, 2011. Account icon An icon in the shape of a person's head and shoulders.
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